Friday, December 14, 2018

Ring in 2019 with Pantone's Color of the Year

Since the year 2000, Pantone has been in the business of studying our global society and choosing a "color of the year" that they feel reflects the cultural climate. As some of you may have heard, last week Pantone released their pick for the coming year, 2019. Drumroll, please...

The color of 2019 is PANTONE 16-1546 Living Coral, which the agency says is "an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge." It's likely that over the coming year, you'll begin to notice this color cropping up more in homes, product design and fashion as the prediction influences the retail area. If you ask me, I would bet this year's coral hue seeps into stores and society even more than 2018's color did. Here's why:

The color of 2018 was PANTONE 18-3838 Ultra Violet, described by Pantone as "inventive and imaginative". It's a rich color with cool undertones, but it is a very true purple, and I didn't notice it influencing all that much, especially when compared to the likes of millennial pink. (p.s. The Cut wrote a fantastic essay in 2017 titled "Why Millennial Pink Refuses to Go Away", which I would recommend reading.) Since 2019's Living Coral is in the same rosy family as millennial pink, I think it will be more widely accepted and garner a stronger response, especially among those who may have more recently accepted pink as not just a "girly color". Millennial Pink might not go away just yet, but perhaps it will be added upon with this more vibrant hue. Also, KitchenAid's color of 2018 was Birds of Paradise, which is very close to Living Coral, so I think we're right to expect it may live a little longer than Ultra Violet did. It's already making its way into homes! Another funny thing: I decorated our Christmas tree this year with large, coral bulbs before Pantone's prediction came out. So, I'll give them an A for this year — the color may have been influencing me even more than I realized, and its their job to determine that.

But before you go painting your whole house or buying a new stand mixer, consider that accessories are often the quickest (and most affordable!) way to try out a trend. Here are some of my Living Coral picks for 2019... or now! 😉

3. Balloon sleeve pullover (on sale!)
4. Corduroy booties (my 1000% favorite 😍)

So, what do you think of Pantone's newest color of the year? Does it have staying power? Will you go bold in Living Color for New Year's? Lemme know!

1 comment

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